Save my name, email, and website in this browser for the next time I comment. Leave a Reply Cancel reply Your email address will not be published. Search the site Search. Connect with us Some placeholder text. Guests pay more or less depending on what access level they want for the event. You may choose to allow some tickets particular perks, such as private seminars, refreshments or accommodation throughout the event.
Another approach people chose is to allow attendees access for free and monetise on the sponsors for the event. Potential sponsors tend to be relevant companies or authorities that in return for sponsorship receive a rich pool of qualified leads to whom they can heavily advertise to.
Their brand will be repeatedly reinforced to the masses. Selling your exhibition space works in a similar way to securing sponsorship. This makes marketing easier from the offset.
Create a combined marketing strategy to target your audience from various angles to create as much awareness of your event as possible. Because you know the demographics of the target audience, concentrate your marketing efforts in the places they habitually spend time. Refer to the list of marketing outlets above and research how best to target your audience.
This will ensure your budget will capture qualified traffic. For example, if your exhibition focuses on work and industry, advertise on relevant and well-known websites within the industry. Sponsors and Exhibitors need to be convinced that those attending the exhibition will be qualified leads before they part with their money.
Visuals such as the different sized stall plots are a great way to appeal to prospective customers. Senate House is a central exhibition venue located in the heart of London. Our superior event space can cater for large or small events throughout the year, and we provide a range of in-house services such as audio-visual and furniture hire. Find out more about hosting your exhibition at Senate House today. By using the Disqus commenting system, you provide your consent for processing comments using Disqus and agree to the terms and conditions as well as the Disqus privacy policy.
Please enable JavaScript in your web browser to get the best experience. How to plan an exhibition. Planning an exhibition. If you are planning an art exhibition make sure you: Generate a following and enhance your profile Decide on the exhibition theme and select works that reflect this Find a location Market your event Generate sales of your work Promote new pieces of work Deliver a message via your work Build a brand.
How to plan a trade show exhibition. When planning a trade show exhibition be sure to: Create measurable goal outcomes from the event Find out what competitors will be present Create a visual concept for your exhibition stand Make sure your branding is unique Decide which products you want to exhibit Make sure exhibit staff are familiar with every product Offer signup incentives to guests.
The main budget-eaters are things like: Venue Choose where to host your exhibition carefully. Tel: Fax: GB Contact Us. Upload Artwork. Showroom Open 9am - 5. How To Prepare For An Exhibition Trade shows and exhibitions have the potential to be uniquely rewarding and beneficial for business at all levels and spanning all sectors. Our Showroom Open 9am to 5.
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