Chiropractic care is a routine service, so you tend to see activity right away and it builds fairly quickly. The company started as a franchise and cash-only model in lieu of working with insurance companies.
The Joint investment group in hired franchise expert John Leonesio, the founder of Massage Envy , to set up a growth model beyond what Gerretzen had accomplished.
Richards, the former president of North American operations for Starbucks and an executive vice president for Four Seasons Hotels, began serving as a director in January and became CEO six months later. Today, The Joint has clinics that are predominately franchises in 30 states. Optimal spine health is achieved through routine and ongoing care, Richards says. The Joint clinics average about 1, patient visits per month at maturity, which Richards says is about three to four times the number a general practice doctor might have.
Routine care recommended by the chiropractic doctor is not only good for the patient, but for the company as well. Depending on the clinic location and other variations, The Joint expects its franchisees can see a return in less than two years. And like so many businesses, we all have different options for expansion, each with its own strengths and weaknesses.
And what has been interesting to me is there are probably over different industries that utilize the methodology of franchising.
In my own career, I have been involved with industries as varied as frozen desserts at Tasti D-Lite and the postal business with Mail Boxes Etc. And so that experience you have gained from each one of those different concepts can be leveraged as you go forward to that next concept. And the methodology is agnostic to the concept, but understanding both of them is the best way you can really maximize the opportunity of what that concept is. Coming to The Joint, the concept was sound, but it had a couple of challenges.
First, it was taking the franchise units 18 to 24 months to reach breakeven. Based on my background in small box retail, I knew we needed to get that break even to be between 6 to 9 months. We spent a lot of time focusing on how to improve the time to break even so our franchisees would not run out of cash. The other two challenges were the corporate units. While Corporate was very focused on these corporate-owned units, the franchisees stopped feeling the love. We needed to revitalize and improve on the relationship with our franchise community.
With When fans got to know Mia during the first episode of season six, they were clearly impressed with her successful business. While viewers who have always watched RHOP know that all of the cast members are usually business-focused, many were taken aback. The Joint Chiropractic is the business! There are 6 here in Nashville alone. I been down to that Joint Chiropractic and they got your girl back right. Mia is alright with me. July 12, Celine Byford.
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