When was keynote introduced

That tool was Keynote , which would become part of the suite iWork. But how was keynote created? As he had done countless times before, for this speech, Jobs was inspired by Xerox.

He wanted to "produce beautiful slides" using the same procedure that Xerox used in its presentations. The only problem he encountered was that at the moment the only program that existed that allowed making presentations was PowerPoint, and for this, he would have to have Windows installed on a Mac, which would discredit the company.

Ultimately, Jobs decided that the only way to do his Keynote was by using Quicktime Player. From there, Quicktime became the basis for the custom presentations that Apple's software engineers were writing specifically for Steve's Keynotes. At the beginning of Steve already had a beta version of the application that would later become Keynote 1. Keynote was entirely designed by Apple from the ground up and was designed to meet Steve's exact needs.

Keynote wasn't originally designed to be a public software version, but the team created something so magical and so comprehensive that Steve was convinced it had to be known to compete with PowerPoint. He particularly loved the dramatic motion effect. It's a fascinating story of a much-overlooked app that has played an important role in Apple's big product reveals over the past decade by being full of small-big details.

More information - Apple limits iWork access to iCloud due to overload. Here are five techniques that Steve Jobs used to make the iPhone launch magical and memorable, tips that you can use in your very next pitch or presentation.

A good story--and nearly every successful Hollywood movie--follows the three-act structure: setup, conflict, and resolution. The setup is key. It introduces the characters and provides the background to move the action forward.

In the iPhone presentation, Jobs built up the narrative before he even mentioned a new product. Apple has been very fortunate. It's been able to introduce a few of these into the world. In , we introduced the Macintosh. It didn't just change Apple; it changed the whole computer industry. In , we introduced the first iPod. It didn't just change the way we all listen to music; it changed the entire music industry. Well, today, we are introducing three revolutionary products of this class.

The setup does not have to take long. Jobs delivered the previous paragraph in less than two minutes. The brain loves novelty. It gets bored easily and craves something surprising and new. Jobs was famous for adding "one more thing" at the end of his keynotes. That was his version of the twist you expect to find in a movie. In the iPhone presentation, he put the twist at the beginning.

The following excerpt is the most viewed--and the most memorable--part of the iPhone presentation:. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough internet communications device.

So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough internet communications device. An iPod, a phone, and an internet communicator. An iPod, a phone--are you getting it? These are not three separate devices.