We define unique strategies that breathe new life into brands. We create ideas and experiences that spark emotion, intensify engagement and change behaviour. We are a team of problem solvers, detail obsessors and forward thinkers. We think life could be just the thing your brand needs. The Logo Think of the Logo as a visual shorthand or an image that people can quickly recognise and recall your business from.
Paul creates memorable and authentic brand experiences through engaging Strategies, Identities, Visual Languages and Brand Stories, whatever it takes to breathe new life into brands. This is unique to each project, but might include things like: hang tags, signage, website, apparel, paper type and finishes, uniforms, billboards, product packaging, etc. This design process is different than most other firms take and can even be confusing at first to our own clients.
They have more than a logo, they have a brand! Ready to start your branding project with Go Media? Request a Quote for your next Logo Design Project. Or give us a call! Logo Design vs. William Beachy May 26 , Why do I hate my new logo? Unfortunately, this is how many business owners think a good logo design works. Step 1. A potential customer sees a logo. They decide to purchase the product or service. Step 4.
Some people might feel a sense of luxury and elegance, recall the founder of the brand as a fashion icon, think of the products make-up, clothes, accessories , French haute couture, the high prices, or the in-store experience. The experience and perception will be different for each one of us. Branding is the process of building a brand. To be more specific, it is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition.
A branding strategy clarifies what a particular brand is and is not. Branding can be done through the use of different tools. Some of the elements that are used in a branding strategy are:. Although a logo is only one of the elements of branding, it will most likely appear on the majority of touchpoints with customers and other stakeholders, such as the website, brochures, stationery, product, packaging, ads, uniforms, stores, and so on.
A logo can therefore be considered as one of the main graphic elements that allow people to quickly identify an organization, its products, and services. And quite often, it will be the first thing people will use to identify you. To conclude, a logo by itself is a graphic element that represents the brand, while a brand is a combination of all tangible and intangible aspects that represent the organization.
When combined, a well-designed logo and an effective branding strategy help organizations reach their audiences in an effective way, but also create a resilient, industry-leading brand. It will be a rewarding investment for your brand and organization in the long term. What a great article! Thanks for this. I knew what a logo was but had issues understanding what branding is and how they are linked to this.
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