This set is essentially four different products: 2 contour colors, a matte highlighter, and a shimmer highlighter. The formulas blend seamlessly to create a naturally sculpted look. Save space on your counter and in your makeup bag with this two-in-one brush. One end has a blending brush and the other has a sponge applicator. This dual-ended brush is great to apply concealer and powder and for blending your contour and highlight.
If you want to channel Kim, then a nude lip is the best way to do it. This formula is creamy, comfortable, and non-drying. There are seven different "nudes" to choose from, with options to flatter many skin tones. An eyeshadow palette is always the way to go. It's much easier to have all your eyeshadow shades in one place than to fumble through individual packages. This set has all of the classic colors you need with a mix of matte and shimmer shades that complement each other and blend beautifully.
The KKW Beauty nude glosses are beautiful on their own or you can put them over lipstick or lip liner for some added dimension. There are six nude shades to choose from with options to complement several skin tones. For a little while, it seemed Kardashian Beauty was poised to become something of a hit, if not exactly the mega-disruptor brand we'd see from the family in the years that followed.
There were some successes: Sales of the brands' fake lashes spiked, along with Kim's fame, when she married Kanye West in According to one estimate , sales for the specific pair Kim wore down the aisle jumped 48 percent in the days immediately following the nuptials.
In , Kardashian Beauty introduced a line of black-seed oil-based hair products, including a shampoo, conditioner, shimmery oil spray, mask and leave-in conditioner. They earned rave reviews from beauty editors and amassed legions of fans. But Kardashian Beauty saw its share of difficulties, too. Hillair bought out Boldface, but because the sisters were unhappy with the terms of the deal, they simply stopped promoting the brand publicly.
Products from the Kardashian Beauty hair-care range. But with the rise of Instagram and social media influencers, I think the sisters realized the potential of individual projects. While they all had individual personalities and quirks on the show, social media gave them the opportunity to capitalize on those individual personalities and reach an exponentially bigger audience. From there, they had the opportunity to expand their personal brands beyond what viewers saw on TV.
It was around this same time, with Kim and Kanye's marriage gaining the couple fashion-world attention and Kendall beginning her modeling career, that the family's status began to shift. Personally, I think that was the turning point for the success of their individual projects," explains the source.
Enter Kylie Cosmetics , which debuted in , broke Google Analytics and showed the Kardashian sisters not to mention the entire industry what a truly lucrative, disruptive, smash-hit influencer beauty brand could look like.
With Kylie's first foray into the business realm, the family had a chance to get things right. Not only did Kylie maintain full creative control over her eponymous brand — and its earnings — but, by partnering with Seed Beauty , she also set up a business model in which her company could expediently produce inexpensive products with a shorter lead time.
And it was Kylie's success in the beauty business that prompted Kim to step up and leverage her own fame to build a respected brand in the category.
Kim has also produced a video for her customers to follow along and learn how to use her user-friendly products. What both women have been savvy about is ensuring their products are priced to sell.
Though the sisters are celebrities, they realize that not everyone has the financial resources to spend on higher priced makeup and therefore have made their product prices manageable. Kylie Jenner and Kim Kardashian West can both be found on social media, Instagram is one of the more popular networks, where they share beauty tips and tricks to help their followers and customers enhance their natural beauty and gain confidence in looking great.
Interest in every word and action of each of the sisters grew to the point where even the smallest detail was newsworthy. The Jenner sisters are daughters of Kris Houghton and Caitlyn Jenner formerly Bruce Jenner, Olympic gold medal winning decathlete and therefore half-sisters to the Kardashian children, sharing the same mother.
This is not the official website of the beauty brands. Celebrity beauty brands KKW Beauty and Kylie Cosmetics Celebrity reality stars Kardashian, and Jenner sisters have worked hard to make a name for themselves creating a brand around their family, completely from scratch.
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