How does sponsorpitch work

Keeping all of your sponsorship communication in one place, helps take the clutter out of your email. Access global sponsorship news, keep tabs on the companies you're following or review daily updates specifically about your company. Notifications and email updates ensure you get the timely information you need to be better at your job. Find the agency you work at in the database and request to be added as an employee. Find the sponsor you work at in the database and request to be added as an employee.

Message a sales professional to request custom partnership ideas or sit back and review ideas in your SponsorPitch inbox. Find and connect with new opportunities on your terms. Find the property you work at in the database and request to be added as an employee. Research dealsand follow decision makers, both on SponsorPitch and other social networks found through SponsorPitch.

Turn a cold call into a warm one by using the insights on SponsorPitch to develop a great idea that demonstrates to prospective sponsors how your sponsorship opportunity can help them achieve their marketing goals. Remember, the best outreach is always an informed one. Some ways you can help them out are by adding them to your event apps , giving them booths, and including them in your pre-event promotional campaigns. Use technology to your benefit. Like Simon Marmot , the chief marketing, advertising, and strategy director at Marmot, says:.

With sponsorship packages of varying prices, you can give sponsors more options to choose from. The more flexible your packages are, the better.

A la carte packages are getting more popular by the day for this exact reason as sponsors can pick the options they need and make their own package. Whatever your preferred type, make sure your options are a mixture of awareness-oriented benefits like social media promotions or attendee lounge and value-oriented options like event analytics, market research, and booths.

Your prospectus is a complete overview of your event. Take it up another notch by preempting their questions and answering them in the prospectus. In a word, the event prospectus is where you elaborate on why your event needs sponsorship and how it can be of value to the sponsor. But the cost might be too high.

She says:. Calling a potential sponsor—one who has no idea who you are—out of the blue is a surefire way of getting rejected. In these cases, emails are always a better option.

If you still want to give your proposal over a call, try to find a mutual acquaintance who can introduce you to them. Then go ahead and make that call. This will not be the only event you host.

There will be a lot more in the future. Work towards making it more than a one-time deal—retain your old sponsors and work on building a long-term relationship with new sponsors.

Offer sponsors real value and keep up your part of the deal. An important point here is not overselling your event. You never know—they may be more open to sponsoring your events in the future. But we hope these tips point you in the right direction. If, like us, you're more of a social person, let's connect on Twitter ZohoBackstage and we'll keep you up-to-date with all the latest event news. Marketing and content at Zoho Backstage.

Cultural misfit. Armchair traveler. Promotional opportunities at trade shows, charity events, or business functions include sponsorships of press rooms, an international lounge, a speaker or VIP room, an awards reception, educational programs, banners, badge holders, audiovisual equipment, display computers, shuttle buses, tote bags, or other branded swag.

Local causes such as sports teams or charity drives offer more limited places for your branding and products, but they also allow you to reach a specific local audience.

For example, fewer people will see your logo on the backs of local Little League uniforms than at a national trade show. However, if your customers are all local and have kids on the Little League team, that's the best place to be seen by your ideal audience. In all its forms, sponsorships allow you to reach targeted niche markets without the expense and uncertainty associated with traditional advertising.

Strategic sponsorships can help your business meet multiple marketing goals at once. Sponsorships help your business increase its credibility, improve its public image, and build prestige.

Like any form of marketing, it should be used strategically as a way to reach your target customers. As you build your marketing plan , research the events and causes that your ideal customers care about.

Depending on the cost and reach of different sponsorship opportunities, you may find that they are a better use of your marketing budget than many forms of traditional advertising. Actively scan device characteristics for identification. Use precise geolocation data.