With all of the above stats in mind, no matter how many followers you have, if you can appeal to your audience with the right content, you'll likely have the best engagement rates on Facebook. Here's some research by Statista to prove it. This is a look at the most popular mobile social networking apps in the U. Facebook wins by a substantial amount. In general, advertising on Facebook and Instagram allows you to reach a larger audience.
Since Instagram is owned by Facebook, they offer similar ad tools. Additionally, Facebook ads come with some impressive targeting tools , so you're able to narrow down salary, purchase behavior, hobbies, Facebook communities, and more. Facebook advertising's interface is relatively easy and intuitive for the user. Facebook ads can be relatively cheap, as well — in fact, Facebook points out that, "Some people spend more on coffee each day than they do on their ad campaigns".
Twitter also offers targeting capabilities , including purchase behavior, language, interest, and followers. However, Twitter advertising is typically more expensive than Facebook. Ultimately, it's likely best to try Twitter, Facebook, and Instagram for a while if you're unsure which one works better for your brand. Over time, you'll gain valuable insights into how well your posts perform on these sites, enabling you to dedicate more time to one over the other.
Since they're free to use, there's no harm in initially trying all three. Editor's note: This post was originally published in February and has been updated for comprehensiveness. Originally published Jul 26, PM, updated July 26 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software.
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Share The most asked question that people seem to have, however, is what the difference is between Twitter and Facebook. The simple answer? However, it isn't really that cut-and-dry. Here are some major differences that prove just how essential it is for you to use both of these platforms to reach out to your audience. In , there have been more policy and privacy changes in how both Facebook and Twitter are managed.
Facebook also has since gone public as a publicly-held and traded company. Time will tell where these two social juggernauts lead their user bases but with unique settings and uses to each service, neither is destined to go away anytime soon.
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